Noush Living was born out of pure passion for finding statement pieces for my own home. Growing up in the Middle East and India, my admiration for traditional and artistic craft stemmed from an early age. It was only during my stay in South East Asia and then Europe that I realized how much I loved decorating those favorurite corners of my home. In hindsight, I was collecting tastes and stories, and not just things. I set myself on this enchanting journey of learning more about traditional art forms in India. Inspired by the demand for traditional artisan made products in the countries I lived in and travelled to, Noush Living was started in 2020 as an ode to the timeliness design and cultural heritage of India.
The name Noush is inspired from Persian words Mah and Nooosh, symbolizing seeker of eternal beauty. Noush celebrates memorable and beautiful things and the stories behind them. Noush Living is your destination of home decor where the East meets the West, where classic meets quirky and where traditional meets contemporary.
Our designs and collection aim at giving out a timeless vibe of elegance and subliminal craftsmanship. They are crafted for accentuating cosy corners of your home. A light hand-blocked curtain that turns into a stunning silhouette at dusk or a table cover where your comfort food is kept. You get the picture. With every purchase from Noush Living, you help sustain livelihoods of artisans and contribute in preserving an age-old craft.
We hope you enjoy adorning your home with our stylish, curated products.
Neha Wilson
Founder, Noush Living
Our Inspiration
Noush Living is an ode to rich cultural and design heritage of India. Part of this heritage are skilled Indian artisans who have been keeping alive ancient techniques of weaving, wooden block printing, dyeing, embroidering or hand stitching.
Noush draws its inspiration from these ancient art forms that are handcrafted by craftspeople living in some of the most unreached corners of India. We are inspired by the traditions and the family values that the artisans paint or weave in their works.
We aspire to support the livelihood and deep-rooted pride of these artisans and their families. It is the heart of everything we do.
Our Process & Design
Noush Living sources from small town rural handicraft communities and non-profit organisations from regions across India. We work with carefully selected hand-block printers, embroiderers and weavers who create collections for us. Our design approach is maximalist where artisans get a broad canvas to experiment and breathe their own life into the patterns.
We juxtapose colour palettes, styles, traditional patterns, motifs in a way that our pieces display a distinct cultural identity while remaining stylish and contemporary. Our collections try to combine Eastern influences with modern elegance and befitting styles that may infuse an aura of traditional luxury.
